Join us for a look at how B2B marketers are establishing goals, measuring results and increasing sales through social media. We will explore accounts-based marketing and how social can help B2B sales teams identify prospects and close business.
DATE: Wednesday, February 22nd, 2017
TIME: 11:30 AM to 1:30 PM
WHERE: Levin College of Urban Affairs, Roberta Steinbacher Atrium (1717 Euclid Avenue, Cleveland, Ohio)
Meet the Panelists:
Craig Coffey, U.S. Marketing Communications Manager at Lincoln Electric. He and his team have been winning awards for some of their social media efforts.
Alissa Kolarik, Digital Marketing Analyst, RPM International. Alissa currently leads social media efforts for 5 brands and has had some impressive results.
Dawn Wayt, Vice President, Digital Strategy at KINETiQ DIGITAL. Providing insights into the role that she and her team play for multiple brands that they work with from an agency perspective.
Key Topics Include:
- Discovering and targeting new, profitable market segments
- Effectively engaging current customers
- Locating and encouraging brand ambassadors
- How to improve your influencer marketing
- How to support your sales and distribution channels
- Measuring success
Read Overviews of Past Events
September 15, 2016: What Marketers Can Learn From The RNC
April 19, 2016: Proprietary Audience Development
March 24, 2016: Talent Management
September 25, 2015: Best Practices in Product and Service Innovation
February 25, 2015: Marketing in 2015 - A B2C Perspective
November 6, 2014: Marketing in 2015 - A B2B Perspective
October 16, 2014: Marketing in 2015 - An Agency Perspective
October 16, 2014: Event Overview by PR 20/20
Meet the Moderator
Sessions are moderated by Jim D'Orazio, instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in strategic online marketing, marketing strategy and corporate social responsibility at the Monte Ahuja College of Business. His company works with small to mid-sized companies to develop effective online business strategies.
For more information, please connect with Jim at: