Afternoons at Ahuja

How B2B Companies Are Using Social Media to Drive Revenue

Join us for a look at how B2B marketers are establishing goals, measuring results and increasing sales through social media. We will explore accounts-based marketing and how social can help B2B sales teams identify prospects and close business.

Register NOW!

DATE: Wednesday, February 22nd, 2017

TIME: 11:30 AM to 1:30 PM

WHERE: Levin College of Urban Affairs, Roberta Steinbacher Atrium (1717 Euclid Avenue, Cleveland, Ohio)

CAMPUS MAP

Meet the Panelists:

Craig Coffey,  U.S. Marketing Communications Manager at Lincoln Electric. He and his team have been winning awards for some of their social media efforts.

Alissa Kolarik, Digital Marketing Analyst, RPM International.  Alissa currently leads social media efforts for 5 brands and has had some impressive results.

Dawn Wayt, Vice President, Digital Strategy at KINETiQ DIGITAL. Providing insights into the role that she and her team play for multiple brands that they work with from an agency perspective.

Key Topics Include:

  • Discovering and targeting new, profitable market segments
  • Effectively engaging current customers
  • Locating and encouraging brand ambassadors
  • How to improve your influencer marketing
  • How to support your sales and distribution channels
  • Measuring success

Read Overviews of Past Events

September 15, 2016: What Marketers Can Learn From The RNC

April 19, 2016: Proprietary Audience Development

March 24, 2016: Talent Management

September 25, 2015: Best Practices in Product and Service Innovation

February 25, 2015: Marketing in 2015 - A B2C Perspective

November 6, 2014: Marketing in 2015 - A B2B Perspective

October 16, 2014: Marketing in 2015 - An Agency Perspective

October 16, 2014: Event Overview by PR 20/20

Meet the Moderator

Sessions are moderated by Jim D'Orazio, instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in strategic online marketing, marketing strategy and corporate social responsibility at the Monte Ahuja College of Business. His company works with small to mid-sized companies to develop effective online business strategies.

For more information, please connect with Jim at:

j.dorazio@csuohio.edu