DATE: Wednesday, April 25th, 2018
TIME: 11:30 AM to 1:30 PM
WHERE: Levin College of Urban Affairs, Roberta Steinbacher Atrium (1717 Euclid Avenue, Cleveland, Ohio)
Marketing is dramatically evolving to drive innovation, product development and improvements in the customer experience necessary to compete in today's hyper-competitive marketplace.
Join us to hear industry experts' predictions on current trends and best practices that will drive B2C marketing in 2020.
- How Changing Customer Preferences And Behaviors Are Changing Retail
- How To Improve Customer Insights
- Creating A Memorable Customer Experience
- How You Compete In An Attention Economy
- What To Do About Amazon
- Measuring Success
Read Overviews of Past Events
February 28, 2018: Marketing Technology in 2020
September 21, 2017: What Will Marketing Look Like in 2020?
February 22, 2017: How B2B Companies Are Using Social Media to Drive Revenue
September 15, 2016: What Marketers Can Learn From The RNC
April 19, 2016: Proprietary Audience Development
March 24, 2016: Talent Management
September 25, 2015: Best Practices in Product and Service Innovation
February 25, 2015: Marketing in 2015 - A B2C Perspective
November 6, 2014: Marketing in 2015 - A B2B Perspective
October 16, 2014: Marketing in 2015 - An Agency Perspective
October 16, 2014: Event Overview by PR 20/20
Meet the Moderator
Sessions are moderated by Jim D'Orazio, instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in strategic online marketing, marketing strategy and corporate social responsibility at the Monte Ahuja College of Business. His company works with small to mid-sized companies to develop effective online business strategies.
For more information, please connect with Jim at: