DATE: February 28th, 2018
TIME: 11:30 AM to 1:30 PM
WHERE: Levin College of Urban Affairs, Roberta Steinbacher Atrium (1717 Euclid Avenue, Cleveland, Ohio)
We know marketers are busy doing what needs to be done today, but sometimes it's a good idea to look ahead. Marketing technology is changing quickly and dramatically. It is challenging to stay aware of the opportunities that this technical revolution will bring.
In this session, we will hear what experts anticipate the marketing technology landscape to look like in 2020 and take a look at megatrends including changes in customer expectations, potential giant changes in retail, distribution and digital marketing.
Meet the Panelists:
Key Topics Include:
- Opportunities provided by AI and machine learning
- The impact of voice search
- Location-based marketing including geo-fencing
- Augmented reality and virtual reality
- Measuring success
Save the Date!
Save the dates for the next two Afternoons@Ahuja of the Spring 2018 Semester:
- Wednesday, April 4th, 2018: B2C Marketing
- Wednesday, April 25th, 2018: B2B Marketing
Read Overviews of Past Events
September 21, 2017: What Will Marketing Look Like in 2020?
February 22, 2017: How B2B Companies Are Using Social Media to Drive Revenue
September 15, 2016: What Marketers Can Learn From The RNC
April 19, 2016: Proprietary Audience Development
March 24, 2016: Talent Management
September 25, 2015: Best Practices in Product and Service Innovation
February 25, 2015: Marketing in 2015 - A B2C Perspective
November 6, 2014: Marketing in 2015 - A B2B Perspective
October 16, 2014: Marketing in 2015 - An Agency Perspective
October 16, 2014: Event Overview by PR 20/20
Meet the Moderator
Sessions are moderated by Jim D'Orazio, instructor at Cleveland State University and President of Practical Web Strategies. Jim teaches courses in strategic online marketing, marketing strategy and corporate social responsibility at the Monte Ahuja College of Business. His company works with small to mid-sized companies to develop effective online business strategies.
For more information, please connect with Jim at: